TABLE. Best Practices and Approaches for Disseminating Journal Content^a.

Best Practice	Tool	Time Commitment	Approach
Understand and use appropriate channels to disseminate content	Blog	Medium-high	Start with user-friendly content management systems such as WordPress. Intermediate experience needed for blog/Web development, SEO optimization, domain registration, etc. Time commitment varies, depending on complexity of site and frequency of posts.
	Social media	Medium	Understand what channels your audience is on (eg, Twitter, Facebook, LinkedIn, and Instagram). Conduct environmental scans to understand what is being discussed around your topic area on social media.
Consistently generate relevant digital content that engages stakeholders	Resources and tools	Medium-high	Create content that can be used perpetually, such as tutorials, guides, or content that repeats seasonally. May take time to develop. But once it is done, it has a long shelf life. It may require software such as PowerPoint or MS Word or podcast/video-editing software such as Camtasia.
	Regular blog posts	Medium-high	Create blog posts, interviews, podcasts, videos, etc, solicited from outside sources. Make an ongoing effort to reach out to potential contributors. Keep in mind that more time is required to onboard new contributors. Establish a number of regular (weekly/monthly/quarterly) bloggers as well as an ongoing practice of soliciting content from special guests.
	Multimedia content	Medium-high	Create podcasts, tutorials, and videos. Intermediate experience is needed for using editing software such as Camtasia as well as podcast (SoundCloud, iTunes, Stitcher, etc) and video (YouTube, Vimeo, etc) hosting platforms. Time commitment varies depending on complexity of product (editing podcasts may take less time than creating tutorials or editing videos).
Use highly visual images or videos	Infographics	Low	Use stock photographs and graphic design elements from Getty Images, Shutterstock, Pixabay, or Canva. Use user-friendly design platforms such as Canva.
Understand the level of effort and use resources/tools to streamline processes	Internal resources	High	Dedicate at least one full-time employee to manage blog and social media. Intermediate experience recommended.
	External resources	Low-high	If resources are limited, consider hiring interns, part-time employees, and/or consultants on occasion.
Evaluate your efforts and make adjustments	WordPress Metrics	Low	Use analytics built into WordPress platform to understand what is working and what is not. Beginner level. No additional expense.
	Google Analytics	Low	Set up Google Analytics immediately when you create your blog to begin capturing analytics. Intermediate-advanced experience recommended.
	Social media analytics	Low	Use analytics built into social media networking sites such as Twitter, Facebook, LinkedIn. Beginner level.

^aLevel of commitment based on our experience: low = less than 3 hours at one time; medium = between 3 and 10 hours at one time; high = almost daily effort, or more than 10 h/wk.