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Interaction of time commitment on awe by day of measurement. Note: effects are significantly stronger with greater time spent on preparation one week before the festival compared to during the festival. Time is coded as −2 (one week before festival), −1 (2 days before the main festival day), 0 (main day of Diwali), 1 (2 days after the main day), 2 (one week after). The time commitment to Diwali activities is coded as minutes per day. (Online version in colour.)
