Table 2.
Responses | N | Count | % |
---|---|---|---|
Business preparation: | |||
Cash-on-hand to cover three months or more of payroll and expenses | 74 | 31 | 41.9 |
Good access to business support services and crisis guidance | 74 | 20 | 27.0 |
Financial reports for YE2019 and YTD2020 | 74 | 19 | 25.7 |
Up-to-date on account receivables | 74 | 18 | 24.3 |
Accounts with lender on SBA lending programme list | 74 | 16 | 21.6 |
2020 sales forecast easily adjusted for estimating potential losses | 74 | 16 | 21.6 |
Sufficient inventory to support operations for three months | 74 | 13 | 17.6 |
Cost-cutting actions taken: | |||
Cutting office expenses | 74 | 34 | 45.9 |
Reducing marketing spend | 74 | 32 | 43.2 |
Freezing all hiring | 74 | 24 | 32.4 |
Reducing salaries/hours | 74 | 19 | 25.7 |
Renegotiating vendor contracts | 74 | 18 | 24.3 |
Postponing new product launches | 74 | 15 | 20.3 |
Postponing R&D investments | 74 | 10 | 13.5 |
Deferring lease payments | 74 | 8 | 10.8 |
Laying off employees | 74 | 7 | 9.5 |
Terminating a lease early | 74 | 4 | 5.4 |
Temporary business model adjustments: | |||
Offering virtual office visits | 74 | 15 | 20.3 |
Streaming classes or services | 74 | 15 | 20.3 |
Marketing/promoting in a different way | 74 | 15 | 20.3 |
Offering new products/services | 74 | 9 | 12.2 |
Other | 74 | 14 | (< 5.0) |
Permanent business model adjustments: | |||
Offering new products/services | 74 | 30 | 40.5 |
Marketing/promoting in a different way | 74 | 25 | 33.8 |
Streaming classes or services | 74 | 11 | 14.9 |
Offering virtual office visits | 74 | 6 | 8.1 |
Other | 74 | 12 | (< 5.0) |
Business relief programmes applied to: | |||
SBA Emergency Disaster Loan | 74 | 25 | 33.8 |
Paycheck Protection Programme | 74 | 30 | 40.5 |
Expected time to recovery: | |||
≤ one year | 58 | 25 | 43.1 |
> one year | 58 | 20 | 34.5 |
Don’t know | 58 | 13 | 22.4 |
SBA: Small business administration.
n = 74; 92% USA-based firms; 58% in Finance, Professional Services and Wholesale/Retail Trade; 76.4% with < US$1 million revenue; 21% solopreneurs; 76% with < 50 employees; 49% less than five years; 8% VC-funded and 20% ‘essential services’.