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. 2020 Sep;38(6):481–491. doi: 10.1177/0266242620949136

Table 2.

DIRI survey 2 results on COVID-19 impact on women entrepreneurs.

Responses N Count %
Business preparation:
 Cash-on-hand to cover three months or more of payroll and expenses 74 31 41.9
 Good access to business support services and crisis guidance 74 20 27.0
 Financial reports for YE2019 and YTD2020 74 19 25.7
 Up-to-date on account receivables 74 18 24.3
 Accounts with lender on SBA lending programme list 74 16 21.6
 2020 sales forecast easily adjusted for estimating potential losses 74 16 21.6
 Sufficient inventory to support operations for three months 74 13 17.6
Cost-cutting actions taken:
 Cutting office expenses 74 34 45.9
 Reducing marketing spend 74 32 43.2
 Freezing all hiring 74 24 32.4
 Reducing salaries/hours 74 19 25.7
 Renegotiating vendor contracts 74 18 24.3
 Postponing new product launches 74 15 20.3
 Postponing R&D investments 74 10 13.5
 Deferring lease payments 74 8 10.8
 Laying off employees 74 7 9.5
 Terminating a lease early 74 4 5.4
Temporary business model adjustments:
 Offering virtual office visits 74 15 20.3
 Streaming classes or services 74 15 20.3
 Marketing/promoting in a different way 74 15 20.3
 Offering new products/services 74 9 12.2
 Other 74 14 (< 5.0)
Permanent business model adjustments:
 Offering new products/services 74 30 40.5
 Marketing/promoting in a different way 74 25 33.8
 Streaming classes or services 74 11 14.9
 Offering virtual office visits 74 6 8.1
 Other 74 12 (< 5.0)
Business relief programmes applied to:
 SBA Emergency Disaster Loan 74 25 33.8
 Paycheck Protection Programme 74 30 40.5
Expected time to recovery:
 ≤ one year 58 25 43.1
 > one year 58 20 34.5
 Don’t know 58 13 22.4

SBA: Small business administration.

n = 74; 92% USA-based firms; 58% in Finance, Professional Services and Wholesale/Retail Trade; 76.4% with < US$1 million revenue; 21% solopreneurs; 76% with < 50 employees; 49% less than five years; 8% VC-funded and 20% ‘essential services’.