Topic | Lessons Learned or Recommendations Based on Facilitators and Barriers Identified in Analysis |
Time line | Allow sufficient time (e.g., ≥ 6 mo),a between enactment and implementation. |
Communication | Communicate early with distributors around time line and calculation and collection of tax. |
Communicate early with retailers about the tax. Even if not liable, retailers are important stakeholders. | |
Use multiple modes of communication to reach businesses (e.g., in-person, e-mail, mail, phone, newspaper). | |
Provide distributors and retailers definitions and guidance to identify taxable and nontaxable beverages, including exemplary lists of beverage categories or products. | |
Consider providing retailers with materials to show customers who have questions about the tax. | |
Fund early and robust communications with the public, including retailers, on why the law focuses on SSBs and how revenues are spent. | |
Tax collection | Consider hiring an experienced tax administrator to collect the tax and coordinate communications, particularly for small or medium cities. |
Inner setting: staffing | In advance of implementation, identify funds for and hire personnel to adequately staff implementation. |
Inner setting: advisory committee on revenue allocations | Immediately after enactment, begin the process of establishing an advisory committee to ensure timely, transparent, and accountable distribution of funding from tax revenues, even if revenues are earmarked. |
Vet and appoint members with broad expertise (e.g., public health, research, equity, nutrition, early care and education, medical, dental). | |
Do not permit members with beverage industry conflicts of interest. | |
Encourage formation of subcommittees for efficiency. | |
Staff or mentor the advisory committee on navigating city rules. | |
Revenue allocations and funding | Arrange for advanced funding (before tax collection begins) of staffing, communications, and evaluation. |
In many communities, it may be especially impactful to direct revenues for health equity and policy, systems, and environmental change to support chronic disease prevention. | |
Allocate revenues to the community in a timely manner. | |
Quickly fund and roll out (during the first year of the tax) a robust communications and media campaign on health consequences of SSBs, the tax, and revenue allocations. | |
Ensure that allocations fund programs within the scope specified by the ordinance (if applicable). | |
Stipulate that funding allocations not replace already existing funds. | |
Require realistic reporting and evaluation from funded organizations. | |
Other | Ask for guidance from other cities that have implemented an SSB tax. |
For comparison, other SSB tax laws were effective 5 months after enactment in Albany, CA; 6 months after enactment in Philadelphia, PA; 7 months after enactment in Seattle, WA; 8 months after enactment in Oakland, CA, and Boulder, CO; and 14 months after enactment in San Francisco, CA.