Table 1.

Content themes that sport management students could develop for their profile content strategy.

Content that could be developed by students	Explanation and guidelines
Ideas, advice, or guidelines	LinkedIn is a suitable platform to share ideas, advice, or guidelines related to with a field of interest. Thus, one of the basic types of content can be related to topics directly linked to the sport industry, shared in an easy and understandable way (quotes, a brief overview of a topic, etc.).
Content curing	In an increasingly over-informed society, it is valuable to be able to filter the highest quality content and share it with our network of contacts, adding a personal view about the selected topic. It is this personal view that will add extra value to the post.
News and trends	People like to know the latest trends in the sport industry. Being on top of such content is well appreciated by the LinkedIn's community, proving that the student is proactive and up-to-date with advances in the industry.
Creating “How to…” Video tutorials	Students can make “how to” videos related to the sports industry. These should be clear and short in order to engage quickly with the audience.
Debates	Students could demonstrate their knowledge and ability to communicate their views about a specific topic (even controversial ones), leading to a debate in the online community
Event conclusions or outcomes	This include sharing personal conclusions after attending diverse kind of events (conferences, course lessons, workshops, sport matches, etc.) related to sport. This will demonstrate their learning skills as well as their capacity for synthesis.
Sharing experiences of internship or work	This type of content consists of posting information regarding a business relationship that students experience with a sport entity or with a LinkedIn individual contact. This enables them to demonstrate their professional experience with success, validating it in public.
Job/internship open call position	Students can share information regarding a job opening or internship position related to their field of interest and thereby gain value by benefiting others in their online community.
Statistics	A very popular content type in LinkedIn as it captures the interest of professionals and scholars in their respective field of interest while their shareability positively impacts the visibility of the students' profile.
Launch of products or services	LinkedIn is a perfect window to showcase professional skills looking for potential clients. Students should be aware of this and exploit it during the student stage by disseminating news on product or service launches.