Table 2.
Characteristics of the sample
| Demographic variable | Frequency (f) | Percentage (%) |
|---|---|---|
| Gender | ||
| Male | 84 | 40.58 |
| Female | 123 | 59.42 |
| Age (years) | ||
| 21–30 | 79 | 38.16 |
| 31–40 | 92 | 44.44 |
| 41–50 | 27 | 13.05 |
| 51–60 | 9 | 4.35 |
| Shopping experience | ||
| 1–2 years | 37 | 17.87 |
| 3–4 years | 59 | 28.50 |
| 5–6 years | 98 | 47.35 |
| Over 6 years | 13 | 6.28 |
| Academic qualifications (level of education) | ||
| High school | 32 | 15.46 |
| Diploma | 29 | 14.01 |
| Bachelor’s degree | 91 | 43.96 |
| Master’s degree | 55 | 26.57 |
| Online stores utilized | ||
| Lazada | 42 | 20.29 |
| Tokopedia | 58 | 28.02 |
| BliBli | 36 | 17.39 |
| JD Indonesia | 21 | 10.14 |
| Shopee | 14 | 6.76 |
| Bukalapak | 36 | 17.36 |