Table 2.

Summary of ratings and repeated measures ANOVA results for outcome measures

	Healthfulness		Caloric Content		Price ($)
	Mean ± SE		Mean ± SE		Mean ± SE
Healthy Food
No Brand	7.30 ± 0.18		4.40 ± 0.17		2.60 ± 0.08
Healthy Brand	7.30 ± 0.18		4.31 ± 0.17		2.78 ± 0.10
Unhealthy Brand	6.31 ± 0.22		4.99 ± 0.17		2.51 ± 0.09
Unhealthy Food
No Brand	2.70 ± 0.10		7.73 ± 0.17		2.34 ± 0.07
Healthy Brand	3.50 ± 0.13		6.85 ± 0.18		2.72 ± 0.10
Unhealthy Brand	2.50 ± 0.10		7.81 ± 0.15		2.34 ± 0.07
ANOVA Results	F-value	p-value	F-value	p-value	F-value	p-value
Food Type	38.86	<0.001	194.82	<0.001	18.55	<0.001
Brand Condition	50.48	<0.001	35.92	<0.001	22.28	<0.001
INT Food × Brand	23.17	<0.001	22.44	<0.001	14.08	<0.001

Aggregate ratings of three questions from thirty-five young adults (N = 35; 9 male) for 72 food-brand product combinations. The questions for each product were: 1) On a scale ranging from 1-10, how healthy do you think this product is? 2) On a scale ranging from low-high calorie, how caloric is this product? and 3) On a scale ranging from $0-$20, how much does this product cost? ANOVA results computed using a 2x3 repeated measures ANOVA with food type and brand type as factors for each outcome (healthfulness, caloric content, and price). For all relationships tested, a Bonferroni corrected p-value ≤ 0.05 was used to determine significance. INT= interaction.