Table 6.
Top five sentiment driver attributes in agricultural fair conversations on social media that reference livestock species and fair food (July 1, 2017 to September 15, 2019)
| Conversation topic | Likes | Dislikes | ||
|---|---|---|---|---|
| Livestock | Total mentions with an attribute: 13,200 | |||
| Fair | 11% | Hog barn | 0.8% | |
| Adorable baby farm animal | 5% | Shut down | 0.8% | |
| Great | 5% | Hog | 0.4% | |
| Move in veteran | 4% | Not kick off | 0.4% | |
| Win internet | 4% | Lineup | 0.4% | |
| Cattle | Total mentions with an attribute: 4,250 | |||
| Fair | 15% | Two error | 1% | |
| Fun playing game | 12% | Shares | 1% | |
| Hand scooped | 12% | — | ||
| Win internet | 12% | — | ||
| Great | 7% | — | ||
| Poultry | Total mentions with an attribute: 2,850 | |||
| Move in veteran | 18% | Lineup | 2% | |
| Fun playing game | 18% | Rank | 2% | |
| Awesome day | 18% | Hog barn | 2% | |
| Corn dog | 4% | Shut down | 2% | |
| Reward state’s vociferous rooster | 4% | Disaster | 2% | |
| Swine | Total mentions with an attribute: 2,200 | |||
| Fair | 27% | Hog barn | 5% | |
| Fun playing game | 23% | Shut down | 5% | |
| Great | 5% | Hog | 2% | |
| Award scholarship | 5% | Test for influenza | 2% | |
| Look forward to | 2% | — | ||
| Food | Total mentions with an attribute: 11,150 | |||
| Fair | 14% | Perfect excuse to go | 1% | |
| Festival Favorite | 10% | Soggy start | 1% | |
| Food item | 5% | Bust | 0.4% | |
| Move in veteran | 4% | Fun | 0.4% | |
| Sweet victory | 4% | — |