Table 7.

Most prevalent sentimental terms included in positive and negative mentions about agricultural fairs and referencing livestock and/or food (July 1, 2017 to September 15, 2019)

Topic:	Positive mentions			Negative mentions
	n	% of positive mentions including top term		n	% of negative mentions including top term
Fairs (unfiltered)	145,750	Love	9%	41,500	Iowa State Fair	8%
		Out	7%		Horrific accident	8%
		Fun	7%		Ohio State Fair	6%
		New York State Fair	5%		@FreeMemesKids	4%
		Show	5%		Ride	4%
Livestock	23,050	Animals	12%	2,400	Shows	8%
		Chicken	9%		Hogs	8%
		Shows	9%		Swine flu	6%
		Ride	9%		Hog barn	4%
		Enjoy	5%		Barn	4%
Cattle	12,400	Cows	15%	350	Show	14%
		Wins	5%		Better	14%
		Animals	5%		Central States Fair pen	14%
		Riding	4%		Cheese curds	14%
		Visiting	4%		Errors	14%
Swine	7,900	Pigs	15%	1,950	Hogs	10%
		Iowa State Fair	8%		Swine flu	8%
		Animals	8%		Swine	8%
		Rides	7%		Hog barn	5%
		Visit	7%		Clinton County Fair	5%
Poultry	14,900	Chicken	14%	1,250	Find	4%
		Rides	7%		Swine flu	4%
		Animals	4%		MAS	4%
		Minnesota State Fair	4%		Out	4%
		visiting	4%		UPDATE	4%
Food	42,850	Foods	20%	1,300	Cotton candy	8%
		Ride	7%		Find	4%
		Minnesota State Fair	7%		Wednesday, Sept.	4%
		August	6%		MAS	4%
		Fun	5%		Soggy start	4%