Table 3.

The intensity of discussion of consumer shopping behaviors.

Consumer behavior	Participants, n (%)	Mentions, mean (SD)
Paying for care	53 (98)	5.07 (3.53)
Seeking/comparing/knowing prices	53 (98)	5.22 (3.88)
Negotiating/arguing bills	45 (83)	3.33 (3.08)
Exhibiting self-advocacy/empowerment	48 (89)	4.52 (3.76)
Seeking value (eg, responding to incentives, using health savings)	54 (100)	6.48 (4.39)
Making trade-offs in decision-making	46 (85)	2.94 (2.37)
Factoring brand in provider or plan selection	12 (22)	0.44 (1.02)
Factoring cost in provider/plan/treatment selection	46 (85)	4.26 (3.86)
Price insensitivity	36 (67)	1.72 (1.78)