Table 1.

Demographic characteristics of participants and their firms.

n	Country a	Role	Gender	Type of firm b	Experiencec	Full-time staff	Age of the firmc
1	AR1	Manager	Female	Winery	8	35	15
2	AR2	Manager	Female	Winery	22	5	25
3	AR3	Manager	Female	Winery	4	5	20
4	AR4	Owner	Female	Hotel	18	15	16
5	AR5	Manager	Male	Winery	7	2	1
6	AR6	Manager	Female	Winery	6	10	20
7	AR7	Manager	Female	Winery	20	10	25
8	AUS1	Manager	Male	Café	20	8	2
9	AUS2	Owner	Male	Restaurant	28	40	8
10	AUS3	Owner	Male	Café	20	3	12
11	AUS4	Manager	Male	Café	5	6	2
12	AUS5	Owner	Male	Restaurant	15	3	4
13	AUS6	Owner	Female	Café	10	3	5
14	AUS7	Owner	Male	Café	20	4	1
15	AUS8	Owner	Male	Restaurant	15	6	5
16	AUS9	Owner	Female	Restaurant	11	20	10
17	BO1	Manager	Male	Hotel	10	4	20
18	BO2	Owner	Female	Hotel	8	5	5
19	BO3	Owner	Female	Hotel	7	4	28
20	GR1	Manager	Male	Hotel	38	22	20
21	GR2	Owner	Male	Restaurant	20	4	7
22	GR3	Manager	Male	Hotel	18	18	22
23	GR4	Owner	Male	Hotel	45	4	40
24	GR5	Manager	Female	Hotel	12	13	25
25	GR6	Manager	Female	Hotel	29	30	20
26	GR7	Manager	Female	Hotel	20	35	40
27	IT1	Owner	Male	Agritourism	30	4	50
28	IT2	Owner	Male	Agritourism	15	3	25
29	IT3	Owner	Female	Hotel	25	6	25
30	IT4	Owner	Male	Café	15	6	15
31	IT5	Owner	Male	Restaurant	30	8	26
32	IT6	Owner	Female	Restaurant	15	4	25
33	IT7	Owner	Female	Agritourism	7	3	5
34	IT8	Owner	Male	Hotel	40	15	63
35	MA1	Owner	Male	Restaurant	10	35	8
36	MA2	Owner	Male	Restaurant	12	20	12
37	MA3	Owner	Male	Café	5	10	4
38	SP1	Owner	Female	Hotel	28	12	25
39	SP2	Owner	Male	Winery	30	3	80
40	SP3	Manager	Male	Winery	16	32	32
41	UK1	Owner	Male	Restaurant	10	13	8
42	UK2	Owner	Male	Bar	8	4	8
43	UK3	Owner	Male	Restaurant	27	5	14
44	UK4	Manager	Male	Hotel	14	50	35
45	UK5	Manager	Male	Hotel	20	70	52

^aCoding for participants according to countries: Argentina: AR; Australia: AUS; Bolivia: BO; Greece: GR; Italy: IT; Malaysia: MA; Spain: SP; United Kingdom: UK.

^bAll wineries offered onsite catering and tasting room and; agritourism firms offered onsite catering and accommodation.

^cCatering for guests/customers; in years.