Table 1.

Sample characteristics.

Characteristics	Category	Full Sample, N = 848,
		#	%
Gender	Male	468	55.2
	Female	380	44.8
Marital Status	Unmarried	198	23.3
	Married	650	76.7
Age	Under 20Years	10	1.2
	31-30 Years	81	9.6
	31–40 Years	172	20.3
	41–50 Years	153	18.0
	51–60 Years	380	44.8
	Above 61 Years	52	6.1
Job	Students	16	1.9
	Government/Education	249	29.4
	Service Industry	207	24.4
	Financial Industry	44	5.2
	Agriculture/Farm/Fishing	20	2.4
	Transportation	312	36.8
Reason to take airplane	Business	91	10.7
	Travel/tourism	750	88.4
	Studying	7	.8
Annual frequency to take airplane	Less than 1 time	398	46.9
	1-3 times	395	46.6
	More than 3 times	55	6.5
Who pays for air ticket	Themselves	745	87.9
	Company partly funding	50	5.9
	Company fully funding	53	6.3
Did you pay attention to airline strike?	Yes	620	73.1
	No	228	26.9
Annual travel cost	Less than 50000 NTD	413	48.7
	50001 to 100000 NTD	364	42.9
	More than 100001 NTD	71	8.4
Frequent reserved cabin type	Economy	754	88.9
	Business	80	9.4
	First	14	1.7