Table 5.
Tests for mediating effects.
| Mediators | Mediation Paths | Tests |
|---|---|---|
| Brand Attitude | Perceived airline crisis management capability → Intention | .000**, beta = .589 |
| Perceived airline crisis management capability → Brand Attitude | .000**, beta = .672 | |
| Perceived airline crisis management capability and Brand Attitude → Intention | .000**, beta ACMC to I = .125 | |
| Brand Attitude partially mediates the relationship of Airline Crisis Management Capability and Intention | ||
| Brand Credibility | Airline Crisis Management Capability → Intention | .000**, beta = .589 |
| Airline Crisis Management Capability → Brand Credibility | .000**, beta = .706 | |
| Airline Crisis Management Capability and Brand Credibility→ Intention | .162, beta ACMC to I = .053 | |
| Brand Credibility fully mediates the relationship of cabin safety knowledge and intention | ||
**denotes p ≦ 0.05.