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. 2019 Jun 27;22(9):1453–1459. doi: 10.1093/ntr/ntz108

Table 3.

Logistic regression for the weighted odds of having made a quit attempt in October compared with other months, comparison of high budget and low budget Stoptober campaigns within Stoptober period (2012–2017). n = 26 611

Odds ratio (95% confidence interval)a p-value Bayes factor
Octoberb
 Low 0.90 (0.59 to 1.39) .643 0.45
 High 1.35 (1.06 to 1.73) .017 5.80
Stoptober budget × Octoberc
 Low Ref
 High 1.50 (0.92 to 2.44) .106 2.21

aAdjusted for month of the year, month of the study, age, gender, social grade, cumulative tobacco control policy score, tax increases, mass media campaign expenditure.

bOctober coded as 1 = October versus 0 = other months of the year, budget coded as high = 2012–2015 versus low = 2016–2017. Odds ratios (Ors) represent odds of quit attempt in October versus other months of the year, within high budget and low budget Stoptober campaigns.

cOR represents difference in odds of quit attempt in October versus other months of the year, between high budget and low budget Stoptober campaigns.