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. 2020 Aug 24;90:380–399. doi: 10.1016/j.indmarman.2020.07.013

Table 2.

Environmental layers view – a research guide.

Layers Structure, content and types Phases and processes Key conditioners Guiding research questions
SET System
  • Number of major technological systems

  • Degree of institutionalization and core orientations – control vs. freedom

  • Core aspects of business and consumption culture

  • Key processes driving and describing evolution: technology, institutionalization and culture, business evolution

  • Phase/stage of SET system

  • Pace of SET system transformation: transient vs. stable

  • Stage of dominant technological trajectory: established vs. emergent

  • Societal/cultural aspects: closed vs. open, stagnant vs. vibrant

  • Institutional aspects: controlling vs. encouraging

  • WHAT kind of major SET systems can be identified in terms of their structural characteristics and content?

  • WHAT are the key processes in the formation and transformation of these systems?

  • WHY do different SET systems exist?

  • WHAT are the key drivers and conditioning factors?

Business Field
  • Number, types and connectivity of underlying ecosystems

  • Core structure: vertical vs. horizontal, mixed

  • Field specific institutionalization

  • Core technologies and their pace of change

  • Major sources of competition – technology vs. end customer demand

  • Key processes driving and describing business field formation and transformation: technology, competition (resources, solutions, markets and combinations), institutionalization

  • Stagnant vs. vibrant economy

  • Institutional system: control vs. flexibility; property rights

  • Technological orientations: mature vs. flexible technologies, degree of digitalization

  • Business culture: stagnant vs. innovative

  • Consumption culture: safety vs. novelty seeking

  • WHAT kind of major business fields can be identified in terms of their structural characteristics and content?

  • WHAT are the key processes in the formation and transformation of these fields?

  • WHY do different fields exist?

  • WHAT are the key drivers and conditioning factors? From top-down, bottom-up or laterally?

Focal ecosystem and strategic network
  • Actor constellation(s) and strategic networks – innovation systems, demand-supply systems, service platforms, technological platforms

  • Value-systems - goals

  • Governance solutions and culture

  • Actor roles

  • Key processes driving and describing focal ecosystem/ strategic networks evolution: technological innovation, business and governance innovation, competition (on resources, solutions, markets and key customers)

  • Entrepreneurial culture: scarce vs. vibrant

  • Availability of resources and actors

  • Availability of venture capital and investors

  • Collaborative vs. competitive business orientation

  • Variety of types of collaborators

  • WHAT kind of major focal ecosystems can be identified in terms of their structural characteristics, governance modes, goals and culture?

  • WHAT are the key processes in the formation and transformation of these systems?

  • WHY do different focal ecosystems exist?

  • WHAT are the key drivers & conditioning factors? From top-down, bottom-up or laterally?

Actor
  • Ecosystem and network roles and positions

  • Goals, intentions, beliefs and experiences

  • Resources and capabilities

  • Processes driving and describing actor's position, role and influence in strategic network(s) and focal ecosystem(s): technological and business innovation, strategic intent

  • Relative number of entrepreneurs and entrepreneurial firms

  • Availability of resources, including risk capital

  • Collaborative experience

  • Variety of business models

  • WHAT kind of actors initiate and orchestrate focal ecosystems and strategic networks?

  • WHAT kind of key processes are involved?

  • WHY do actors differ in their ecosystem behaviors and activity?

  • WHAT are the key drivers and conditioning factors? From top-down and laterally?