Table 2.
Nonparametric test of YouTube metrics.
| Metric and group | N | Mean rank | Sum of ranks | Z | |
| Views | 923 |
|
|
11.056a | |
|
|
Organic | 448 | 561.90 | 251729.00 |
|
|
|
Local organic | 475 | 367.78 | 174697.00 |
|
| Likes | 905 |
|
|
12.655a | |
|
|
Organic | 441 | 565.08 | 249199.50 |
|
|
|
Local organic | 464 | 346.48 | 160765.50 |
|
| Dislikes | 905 |
|
|
8.319a | |
|
|
Organic | 441 | 515.27 | 227234.00 |
|
|
|
Local organic | 464 | 393.82 | 182731.00 |
|
| Comments | 899 |
|
|
9.304a | |
|
|
Organic | 436 | 528.26 | 230323.00 |
|
|
|
Local organic | 463 | 376.30 | 174227.00 |
|
aP<.001.