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Types of frames in organic and local organic food videos.
| Frame | Organica (N=808), n (48.26%) | Local organica (N=866), n (51.73%) |
| Good mother | 282 (34.9%) | 311 (35.9%) |
| Natural goodness | 220 (27.2%) | 253 (29.2%) |
| Undermining of foundations | 153 (18.9%) | 180 (20.7%) |
| Frankenstein | 68 (8.4%) | 27 (3.1%) |
| Responsibility | 42 (5.1%) | 57 (6.5%) |
| Progress | 43 (5.3%) | 38 (4.3%) |
aχ21 (N=1674/923)=4.84; P=.03.
