Table 4.

Texting for Diabetes Success areas for improvement.

Themes	Exemplary quotations
Individualized or customizable messages
	“Now that would have been very much helpful. If it was more individualized and I knew that I was receiving these text messaging for me personally for what I was going through and dealing with the diabetes then yes, it would have helped me more.” (Participant 4)
	“Um during the week um or you know at the end of the week or at least once a weekend that will be very helpful to maintain those weekends because you know sometimes you have on your mind okay if I do really good during the week then you cheat on over the weekend” (Participant 12)
Interactive features
	“That’s good because when you’re pregnant its hard, it’s very hard. Especially I mean, especially because of the baby you try to eat good you know but it’s still hard, but I think it just would work. I would put a bag of chips and then something nutritional next to it like kind of but yeah I think pictures would work out yeah, especially for an app.” (Participant 23)
	“I think uh support stories would be fine to go in there you know women who have experienced it and you know overcame it or women who still have diabetes after gestational.” (Participant 30)
More frequent messages
	“Honestly I think that you should go up to five [messages]. ‘Cause once it get towards the end of the pregnancy, you need all the support you can get. Even if it’s from a text message that comes out of the blue like “hey, it’s almost over, we’re doing good, we can get through this.” Really you don’t know how much that really helped.” (Participant 28)
More recipes
	“The messaging program helped a lot. I would recommend like a couple recipes like once a week or once a month. Hey here’s a great snack recipe or here’s a great lunch recipe or something” (Participant 21)