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. 2020 Aug 24;22(8):e21360. doi: 10.2196/21360

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©Cindy Sing Bik Ngai, Rita Gill Singh, Wenze Lu, Alex Chun Koon. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 24.08.2020.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.

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Comparison of the mean number of shares, comments, and likes for posts of each subdimension. Mean number of (a) shares, (b) comments, and (c) likes of the subdimensions of the content dimension. Mean number of (d) shares, (e) comments, and (f) likes of the subdimensions of the style dimension. Mean number of (g) shares, (h) comments, and (i) likes of the subdimensions of the interactive dimension. *P<.05, **P<.01, ***P<.001, ****P<.0001. All histograms depict mean and standard error of the mean.