Table 2.

Reported evaluation measures in behavioral change campaigns.

Campaign	Process	Awareness	Proximal impact: engagement	Proximal impact: priming steps	Distal impact	Outcome
Tips from Former Smokers	✓	✓	✓	✓	✓	✓
Stop before the suffering starts	✓	✓	✓	✓	✓	—a
Stoptober	—	✓	✓	✓	✓	✓
The Real Cost	✓	✓	✓	✓	—	✓
Be a Failure	✓	✓	✓	✓	—	—
16 cancers	—	✓	✓	—	✓	—
SmokeFree Teen	✓	—	✓	—	✓	—
Fingerband campaign	✓	✓	✓	—	—	✓
Break it Off	—	—	✓	✓	✓	✓
Keep Trying	—	—	✓	—	✓	—
No judgments. Just help	—	—	✓	—	✓	✓
Personal Testimonies	—	—	✓	—	✓	—
The Smoking Kid	✓	—	—	—	✓	—

^aNo data was available on these evaluation measures.