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Reported evaluation measures in awareness raising and social norm change campaigns.
| Campaign | Process | Awareness | Proximal impact: engagement | Proximal impact: priming steps | Distal impact or outcomes |
| Truth FinishIt | ✓ | ✓ | ✓ | ✓ | ✓ |
| The Facts Now | ✓ | —a | ✓ | — | ✓ |
| Take it right outside | — | ✓ | ✓ | ✓ | ✓ |
| Quit the Denial | ✓ | ✓ | ✓ | ✓ | — |
aNo data was available on these evaluation measures.
