Skip to main content
. 2020 Aug 26;20:1290. doi: 10.1186/s12889-020-09385-y

Fig. 1.

Fig. 1

Theory of planned behavior (Azjen 1991). Note: Within the TPB, the determinants of behavior are intentions to engage in that behavior and perceived behavioral control (PBC) over that behavior. Intentions are determined by three variables. The first is attitudes, which are an individual’s overall evaluation of the behavior. The second is subjective norms, which consist of a person’s beliefs about whether significant others think he/she should engage in the behavior. The third measure, the extent to which the individual perceives that the behavior is under their control and is labeled PBC. (Azjen 1991; Reproduce permission from Elsevier has obtained. License Number: 4880610612547; Aug 02, 2020 [16])