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. Author manuscript; available in PMC: 2021 Mar 1.
Published in final edited form as: Psychol Addict Behav. 2019 Dec 12;34(2):360–369. doi: 10.1037/adb0000541

Table 1.

TTM components

TTM concept Definition
Decisional Balance & Motivational Interviewing Pros and cons of behavior and behavior change
Counter-Conditioning Substituting healthy alternative behaviors and thoughts for old behaviors
Consciousness Raising Learning new facts, ideas and tips that support the behavior change
Dramatic Relief Experiencing negative emotions that go along with old behaviors and positive emotions that go along with new behaviors
Environmental Reevaluation Realizing the negative impact of one’s behavior and the positive impact of change on others
Helping Relationships Seeking and using social support to make and sustain change
Reinforcement Management Increasing rewards for healthy behavior change and decreasing the rewards for old behaviors
Stimulus Control Removing reminds/cues to engage in old behavior, and using cues to engage in the new healthy behavior
Self-Liberation Making a firm commitment to change
Social Liberation Realizing that social norms are changing to support new behavior
Self-Reevaluation Realizing that the behavior change is an important part of one’s identity