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Market Shares of the Three Leading Firms in Conventional Retail, by Year
| Company/Year | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|---|---|---|---|
| Ballantyne | 17% | |||||||
| CB Distributors | 23% | 24% | ||||||
| NJOY | 30% | 22% | 22% | |||||
| Imperial | 17% | 42% | 33% | 22% | 28% | |||
| Japan Tobacco | 12% | 16% | 14% | |||||
| BAT (Reynolds) | 15% | 33% | 38% | 30% | 21% | |||
| Altria | 14% | 15% | 12% | |||||
| Juul | 25% | 55% |
Cowen Reports83
