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. 2020 Aug 14;22(8):e19389. doi: 10.2196/19389

Table 2.

Recruitment cost of strategies directly charged to the project.

Recruitment methods Direct cost to project, US $ Number of enrolled participants, n Cost per enrolled participantsa, US $ Duration, months Number of enrolled participants per monthb, n
Facebook advertisement 76,339 1030 74 16 64
Telivision advertisement 52,994 277 191 6 46
Website banner advertisement 4260 11 387 2 6
Public bus interior cards 1285 2 643 1 2

aCost per enrolled participant=direct cost divided by the enrolled participant.

bEnrolled per month=enrolled participant divided by the duration.