Table 3.
Tobacco Warnings Model versus reasoned action mediators in explaining health warnings’ effect on sugar-sweetened beverage (SSB) purchases
| Construct | Warning on mediator | Mediator on behavior | Mediated effect |
|---|---|---|---|
| Tobacco Warnings Model mediators | |||
| Attention | ● | ○ | ○ |
| Thinking about harms | ● | ● | ● |
| Negative affect | ● | ● | ● |
| Anticipated social interactions | ● | ● | ● |
| Intentions to limit SSBs in store | ● | ● | ● |
| Intentions to limit beverages with added sugar | ○ | ● | ○ |
| Reasoned action mediators | |||
| Perceptions of added sugar | ○ | ● | ○ |
| Positive product attitudes | ○ | ● | ○ |
| Positive behavioral attitudes | ○ | ● | ○ |
| Negative outcome expectations | ○ | ○ | ○ |
| Self-efficacy | ○ | ● | ○ |
| Response efficacy | ○ | ○ | ○ |
| Injunctive norms | ● | ● | ● |
Table shows statistical significance of path coefficients (second column: a pathway, regressing the mediator on treatment arm; third column: b pathway, regressing sugar-sweetened beverage purchases on the mediator, controlling for treatment arm) and mediated effects (last column: a × b). Coefficients were estimated in linear regressions controlling for Hispanic ethnicity and overweight status.
● Statistically significant path coefficient or mediated effect, p < .05.
○ Path coefficient or mediated effect was not statistically significant, p > .05.