Table 1.
Frequency and types of posts from Medicaid agencies and managed care organizations on Twitter (N=158,714)a.
| Category | Definition | Example | Posts, n (%) |
| Public health education | Public health announcements about prevention, disease conditions, vaccinations, resources, and provision of general health-related information or health-seeking behaviors. | Learn the symptoms for each type of gynecologic cancer. If you have some of the symptoms, talk to your provider. https://t.co/UPxaBrxY5R | 63,168 (39.8) |
| Outreach about specific Medicaid policies and programs | Information to raise awareness of specific services, programs, and events offered by Medicaid, directed toward consumers |
|
37,298 (23.5) |
| Relationship building or promotional | Posts directed at a general audience that intends to elicit consumer engagement (responses, replies, likes, feedback), including promotion of agency staff and accomplishments, and greetings. |
|
29,203 (18.4) |
| General news and announcements | Press releases, links to news articles, general announcements | New post (Three regional agencies team up to support MassHealth consumers with disabilities, complex medical needs) has been published on Advocate News Online - https://t.co/JMfIU0sdhH | 18,411 (11.6) |
| Customer service and responses to constituents | Responses from the plan or agency directed toward a specific question or complaint raised by a consumer | @[redacted] Renewals are done yearly. You will be notified when it’s time to renew your coverage. | 7142 (4.5) |
Don't have your Oklahoma address listed on your account? Update your information today at https://t.co/AEkZDU7W4E.aNote that 2.2% (n=3492) of the tweets did not fit within these categories and were classified as “Other,” which is not shown in this table.