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. 2020 Aug 17;22(8):e18401. doi: 10.2196/18401

Table 1.

Frequency and types of posts from Medicaid agencies and managed care organizations on Twitter (N=158,714)a.

Category Definition Example Posts, n (%)
Public health education Public health announcements about prevention, disease conditions, vaccinations, resources, and provision of general health-related information or health-seeking behaviors. Learn the symptoms for each type of gynecologic cancer. If you have some of the symptoms, talk to your provider. https://t.co/UPxaBrxY5R 63,168 (39.8)
Outreach about specific Medicaid policies and programs Information to raise awareness of specific services, programs, and events offered by Medicaid, directed toward consumers
  • All SoonerCare members are required to have a valid Oklahoma mailing address on file Inline graphic Don't have your Oklahoma address listed on your account? Update your information today at https://t.co/AEkZDU7W4E.

  • Unsure if your insurance is still active or if you need to reapply? Call #HUSKYHealth at 1.800.859.9889 for help.

37,298 (23.5)
Relationship building or promotional Posts directed at a general audience that intends to elicit consumer engagement (responses, replies, likes, feedback), including promotion of agency staff and accomplishments, and greetings.
  • What would you want to improve about your Medicaid program?

  • Like us on Facebook. Get access to health tips, recipes, and events happening around the state. Visit: https://t.co/0XI6PEfhcq

29,203 (18.4)
General news and announcements Press releases, links to news articles, general announcements New post (Three regional agencies team up to support MassHealth consumers with disabilities, complex medical needs) has been published on Advocate News Online - https://t.co/JMfIU0sdhH 18,411 (11.6)
Customer service and responses to constituents Responses from the plan or agency directed toward a specific question or complaint raised by a consumer @[redacted] Renewals are done yearly. You will be notified when it’s time to renew your coverage. 7142 (4.5)

aNote that 2.2% (n=3492) of the tweets did not fit within these categories and were classified as “Other,” which is not shown in this table.