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. Author manuscript; available in PMC: 2021 Jul 1.
Published in final edited form as: Tob Control. 2019 Sep 21;29(4):432–446. doi: 10.1136/tobaccocontrol-2018-054852

Table 3.

Adult Established Users (age 18+) characterization of the flavor of their brand compared with primary flavor based on expert coding (Weighted %)

Percentage of Usersa Self-Reporting Brand Flavor Use Statusb Self-reported brand flavor typec
Product Expert-Coded Primary Flavord Weighted %e Sample size (n) “I don’t know” Non-flavored Any Flavor Mint/ menthol Clove/ Spice Fruit Chocolate Alcohol Candy or Sweet Some other flavor
Manufactured Cigarettes (n=10,055) 1125 Marlboro Non-menthol 31.0% 2957 2.3% 95.7% 2.0% 69.4% -f - - - - -
1144 Newport Mentholg 14.2% 1605 4.0% 11.8% 84.1% 99.7% - - - - - -
1033 Camel Non-menthol 7.9% 793 4.6% 92.0% 3.4% - - - - - - -
1125 Marlboro Menthol 6.8% 741 - 2.3% 96.3% 100.0% - - - - - -
1033 Camel Menthol 5.4% 644 - 8.9% 88.9% 100.0% - - - - - -
1152 Pall Mall Non-menthol 4.7% 441 - 97.5% - - - - - - - -
1012 American Spirit Non-menthol 2.8% 294 - 94.5% - - - - - - - -
1113 Kool Menthol 2.3% 211 - 15.4% 80.9% 98.3% - - - - - -
1152 Pall Mall Menthol 1.9% 195 - - 97.4% 100.0% - - - - - -
1115 L & M Non-menthol 1.8% 185 - 98.6% - - - - - - - -
Traditional Cigars (n=849) 1047 Cohiba Non-flavored 12.1% 82 - 76.3% - - - - - - - -
1204 Swisher Sweets unknownh 6.7% 71 - 68.9% 25.6% - - - - - - -
1017 Arturo Fuente Non-flavored 6.2% 56 - 93.1% - - - - - - - -
1061 Dutch Masters Non-flavored 6.1% 46 - - - - - - - - - -
1124 Macanudo Non-flavored 6.0% 52 - 89.6% - - - - - - - -
1174 Romeo y Julieta Non-flavored 4.8% 34 - - - - - - - - - -
1061 Dutch Masters Fruit - 23 - - - - - - - - - -
1084 Garcia y Vega unknown 3.8% 30 - - - - - - - - - -
1204 Swisher Sweets Fruit 3.5% 38 - - - - - - - - - -
1231 White Owl Fruit 3.1% 32 - - - - - - - - - -
Cigarillos (n=1338) 1024 Black & Mild Non-flavored 20.0% 269 5.0% 72.1% 22.9% 51.2% - 15.1% - - - -
1024 Black & Mild Alcohol 17.0% 258 - 17.4% 79.0% 6.4% - 16.4% - 83.1% - 5.4%
1204 Swisher Sweets Fruit 13.9% 174 - 16.0% 77.6% 14.2% - 80.4% - - 14.9% -
1204 Swisher Sweets unknown 12.9% 146 - 65.9% 19.6% - - - - - - -
1024 Black & Mild Candy/Other Sweets 7.4% 94 - 31.8% 63.0% - - 40.6% - - 25.0% -
1231 White Owl Fruit 4.7% 82 - 18.0% 73.5% - - 73.4% - - 19.9% -
1024 Black & Mild unknown 2.1% 36 - - - - - - - - - -
1231 White Owl unknown 1.9% 29 - - - - - - - - - -
1156 Phillies Non-flavored - 12 - - - - - - - - - -
1239 Zig Zag Fruit - 18 - - - - - - - - - -
Filtered Cigars (n=632) 1204 Swisher Sweets Fruit 18.2% 129 - 17.0% 77.3% - - 75.6% - - 17.3% -
1204 Swisher Sweets Non-flavored 13.8% 82 - 72.9% 21.2% - - - - - - -
1156 Phillies Non-flavored 10.5% 58 - 57.4% 34.2% - - - - - - -
1242 Prime Time Fruit 8.1% 64 - - 89.3% - - 90.7% - - 14.0% -
1042 Cheyenne Non-flavored 5.5% 34 - - - - - - - - - -
1002 305’s Non-flavored 4.3% 24 - - - - - - - - - -
1042 Cheyenne Fruit 4.3% 33 - - - - - - - - - -
1156 Phillies Candy/Other Sweets 3.5% 23 - - - - - - - - - -
1042 Cheyenne Menthol 3.1% 20 - - - - - - - - - -
1182 Santa Fe Non-flavored - 9 - - - - - - - - - -
Pipe (n=325) 1161 Prince Albert Non-flavored 15.7% 34 - - - - - - - - - -
1037 Captain Black Non-flavored 13.3% 49 - - - - - - - - - -
1094 Half & Half Non-flavored 10.8% 20 - - - - - - - - - -
1189 Sir Walter Raleigh Non-flavored - 15 - - - - - - - - - -
1029 Borkum Riff Non-flavored - 12 - - - - - - - - - -
1037 Captain Black Fruit 4.7% 17 - - - - - - - - - -
1081 Gambler Non-flavored - 20 - - - - - - - - - -
1029 Borkum Riff Fruit 3.0% 8 - - - - - - - - - -
1161 Prince Albert Candy/Other Sweet 2.4% 3 - - - - - - - - - -
1061 Dutch Masters Fruit - 11 - - - - - - - - - -
Hookah (n=1,920) 1198 Starbuzz Fruit 19.8% 396 8.4% 12.6% 79.0% 28.2% - 80.4% - 6.6% 27.0% 7.3%
1073 Fantasia Fruit 7.1% 141 - 13.9% 82.1% 14.0% - 76.4% - 11.5% 28.2% 14.8%
1095 Havana Fruit 7.0% 136 16.3% 17.3% 66.4% 18.1% - 84.4% - - 15.5% -
1007 Al Amir Fruit 5.6% 90 8.7% 36.1% 55.3% 17.0 - 77.4% - - 22.0% -
1253 Al Fakher Fruit 5.5% 91 - 14.8% 81.2% 19.0% - 86.0% - - - -
1100 Hydro Herbal Fruit 4.4% 78 17.2% 27.3% 55.6% - - - - - - -
1098 HookahFina Fruit 4.3% 88 22.4% 16.2% 61.5% 21.1% - 79.9% - - - -
1195 Social Smoke Fruit 3.7% 72 19.0% - 69.4% - - - - - - -
1101 Inhale Fruit 3.3% 72 25.0% 33.5% 41.4% - - - - - - -
1073 Fantasia Alcohol 3.1% 67 - 16.7% 77.1% - - 65.5% - 41.9% 31.5% -
Smokeless Tobacco (n=1,576) 1049 Copenhagen Non-flavored 23.2% 359 2.6% 86.4% 11.0% - - - - - - -
1092 Grizzly Menthol 19.3% 343 - 12.7% 83.1% 85.2% - - - - - 15.8%
1092 Grizzly Non-flavored 9.0% 154 - 71.4% 26.2% - - - - - - -
1049 Copenhagen Menthol 7.4% 140 - 16.9% 79.2% 88.2% - - - - - 12.1%
1190 Skoal Menthol 6.1% 90 - - 93.4% 95.9% - - - - - -
1190 Skoal Non-flavored 5.3% 69 - 54.9% 39.2% - - - - - - -
1112 Kodiak Menthol 4.5% 54 - - 74.3% - - - - - - -
1190 Skoal Fruit 3.4% 51 - - 92.4% - - - - - - -
1170 Red Man Non-flavored 3.2% 43 - - - - - - - - - -
1240 Beechnut Non-flavored 3.0% 33 - - - - - - - - - -
Snus (n=342) 1033 Camel Menthol 47.3% 166 - 6.1% 88.9% 92.5% - - - - - -
1190 Skoal Menthol 27.5% 84 - - 86.5% 90.6% - - - - - -
1033 Camel Non-flavored 10.6% 38 - - - - - - - - - -
1125 Marlboro Menthol 3.6% 16 - - - - - - - - - -
1085 General Menthol - 10 - - - - - - - - - -
1125 Marlboro Non-flavored - 8 - - - - - - - - - -
1190 Skoal unknown - 8 - - - - - - - - - -
1190 Skoal Fruit - 3 - - - - - - - - - -
1085 General Non-flavored - 4 - - - - - - - - - -
1190 Skoal Non-flavored - 2 - - - - - - - - - -
a

Analyses of users are restricted to current established and recent former established adult smokers/users who reported a brand/sub-brand and self-reported flavor use and flavor type of their brand. For hookah, analyses of users are restricted to current established, recent former established, current experimental, and past 30-day users who reported a brand/sub-brand and self-reported flavor use and flavor type of their brand.

b

Denominator of flavor status is the row sample size (weighted)

c

Denominator is the number of respondents indicating their product was flavored (any flavor; weighted)

d

Top ten expert-coded primary-flavors listed for each product by frequency of use at Wave 2. Expert-coded primary flavors are based on expert panel coding of the primary flavor of the respondents’ brand/sub-brand.

e

Weighted frequency of specific brand among current established and recent former established users of the specific product

f

Dashes (−) represent estimates that have been suppressed because they are statistically unreliable. The estimates are based on a denominator sample size of less than 50, or the relative standard error (RSE) of the estimate or its complement is greater than 30%.

g

Red Bold Underline indicates “flavored” brands

h

Blue bold Italics indicates brands with “unknown” flavor status