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. 2020 Sep 1;15(9):e0238377. doi: 10.1371/journal.pone.0238377

Table 2. Perceptions about JUUL as compared to Vuse e-cigarettes (n = 341).

Comparative Perceptions of Using JUUL vs. Vuse
More fun to use Tastier My friends would like more Cooler Better help quitting smoking Less harmful to users Less harmful to bystanders Less addictive
n (%) n (%) n (%) n (%) n (%) n (%) n (%) n (%)
JUUL 115 (34.5%) 163 (49.1%) 120 (36.1%) 158 (48.6%) 145 (44.2%) 116 (35.4%) 106 (32.5%) 108 (32.9%)
About the same 109 (32.8%) 96 (28.9%) 122 (36.8%) 108 (33.2%) 118 (36.0%) 137 (41.8%) 141 (43.3%) 148 (45.1%)
Vuse 108 (32.5%) 73 (22.0%) 90 (27.1%) 59 (18.2%) 65 (19.8%) 75 (22.8%) 79 (24.2%) 72 (22.0%)

1. Each perception variable has missing data smaller than 5% of the overall sample size.