Table 1.
Aspects and statements used for measuring attitudes towards reducing meat consumption.
| Aspects | Code | Item |
|---|---|---|
| Diet | Diet-1 | If I couldn't eat meat I would feel weak (R) |
| Diet-2 | All things considered, meat is necessary in the human diet (R) | |
| Diet-3 | Eating meat is important for a complete diet (R). | |
| Diet-4 | I need to eat meat to have enough energy (R) | |
| Diet-5 | Eating meat is part of a balanced lifestyle (R). | |
| Diet-6 | Meat is irreplaceable in my diet (R) | |
| Diet-7 | It is possible to have an adequate diet without eating meat | |
| Habits | Habit-1 | I would feel fine with a meatless diet |
| Habit-2 | I don't picture myself without eating meat regularly (R) | |
| Habit-3 | It is easy to have a meat-free diet | |
| Habit-4 | Nowadays there are good alternatives to meat consumption | |
| Habit-5 | I will consider changing my habits only if other also change theirs (R) | |
| Ethics | Eth-1 | When I think about eating meat I feel guilty |
| Eth-2 | I feel bad when I think about eating meat because of the animal suffering | |
| Eth-3 | Eating meat reminds me of the death and suffering of the animals | |
| Eth-4 | If I saw an animal being killed, I would have no problems eating it (R) | |
| Eth-5 | If I had to kill the animals myself, I would probably stop eating meat | |
| Eth-6 | It would be difficult for me to watch an animal being killed for food purposes | |
| Hedonism | Hed-1 | I love eating meat very much (R) |
| Hed-2 | I love meals with meat (R) | |
| Hed-3 | I am a big fan of meat (R) | |
| Hed-4 | Eating meat is one of the good pleasures in life (R) | |
| Hed-5 | Nothing can compare with a good steak (R) | |
| Hed-6 | Meat disgusts me | |
| Hed-7 | I do not like the taste of meat | |
| Hed-8 | If I was forced to stop eating meat I would feel sad (R) | |
| Health | Health-1 | A diet with lots of meat can be harmful to health |
| Health-2 | Eating meat in excess has a negative impact on health | |
| Health-3 | Eating meat frequently is not bad for your health (R) | |
| Health-4 | If I ate less meat, my health would improve | |
| Health-5 | Eating less meat is good for my health | |
| Environment | Env-1 | Eating meat has a negative impact on the environment |
| Env-2 | To eat meat is disrespectful towards life and the environment | |
| Env-3 | By eating meat, I'm also responsible for the problems associated with its production | |
| Env-4 | By eating meat I support an industry which is responsible for environmental damage | |
| Env-5 | Even if I stopped eating meat it wouldn't solve the environmental problem (R) |
(R) Reverse-scored statements.