Table 2.
Descriptive statistics and Factor Analysis results.
| Factor | Items | Questions | Means | S.D. | Factor Loading | Cronbach's Alpha |
|---|---|---|---|---|---|---|
| Perceived Usefulness (PU) | PU1 | Using Mobile AR apps while traveling enables me to find the travel product easily. | 3.977 | 1.896 | 0.938 | 0.868 |
| PU2 | Using Mobile AR apps while traveling enables me to access a lot of travel product information. | 3.906 | 1.774 | 0.931 | ||
| PU3 | Product information on Mobile AR apps while traveling is clear and understandable. | 4.109 | 1.842 | 0.927 | ||
| Perceived Ease of Use (PEOU) | PE1 | Learning to use Mobile AR apps would be easy for me | 4.397 | 2.066 | 0.919 | 0.853 |
| PE2 | My interaction with Mobile AR apps while traveling is clear and understandable | 4.443 | 1.813 | 0.934 | ||
| PE3 | It would be easy for me to become skillful at using Mobile AR apps | 4.409 | 1.960 | 0.935 | ||
| PE4 | I find the Mobile AR apps easy to use. | 4.418 | 1.897 | 0.907 | ||
| Perceived Interactivity (PI) | PI1 | Learning to use Mobile AR apps would be easy for me | 4.200 | 1.813 | 0.851 | 0.766 |
| PI2 | I was in control over the content of Mobile AR apps that I wanted to see | 4.301 | 1.800 | 0.870 | ||
| PI3 | Customers share experiences about the product or service with other customers of Apps. | 4.338 | 1.808 | 0.891 | ||
| PI4 | Customers of Mobile AR apps benefit from the community using these Apps. | 4.355 | 1.832 | 0.865 | ||
| PI5 | Customers share a common bond with other members of the customer community using these Apps. | 4.322 | 1.839 | 0.887 | ||
| PI6 | The information shown when I interacted with the Mobile AR apps was relevant. | 4.284 | 1.780 | 0.895 | ||
| PI7 | The information shown when I interacted with the Mobile AR apps was appropriate. | 4.378 | 1.774 | 0.870 | ||
| PI8 | The information shown when I interacted with the Mobile AR apps met my expectations. | 4.315 | 1.776 | 0.870 | ||
| PI9 | The information shown when I interacted with the Mobile AR apps was suitable. | 4.309 | 1.790 | 0.865 | ||
| PI10 | The information shown when I interacted with the Mobile AR apps was useful. | 4.386 | 1.792 | 0.887 | ||
| Perceived Enjoyment (EN) | EN1 | Using Mobile AR apps is fun to me while traveling | 4.484 | 2.006 | 0.933 | 0.872 |
| EN2 | Using Mobile AR apps is one of my favorite activities when I travel | 4.317 | 1.841 | 0.932 | ||
| EN3 | Using Mobile AR apps is enjoyable to me while traveling | 4.482 | 1.935 | 0.938 | ||
| EN4 | Using Mobile AR apps would make me feel good mood while I'm traveling | 4.413 | 1.894 | 0.934 | ||
| Satisfaction (SA) | SA1 | I am satisfied with the use of Mobile AR apps during the trip | 4.267 | 1.886 | 0.908 | 0.745 |
| SA2 | Mobile AR apps are exactly what I need for the trip | 4.117 | 1.780 | 0.924 | ||
| SA3 | This Mobile AR apps haven't worked out as well as I thought it would | 3.925 | 1.719 | 0.746 | ||
| Impulse Buying (IB) | IB1 | When using Mobile AR apps while traveling, I often buy things spontaneously. | 3.814 | 1.746 | 0.798 | 0.653 |
| IB2 | "Just do it" describes the way I buy things while using Mobile AR apps during traveling. | 3.666 | 1.777 | 0.807 | ||
| IB3 | When using Mobile AR apps while traveling, I often buy things without thinking. | 3.587 | 1.805 | 0.817 | ||
| IB4 | “I see it, I buy it" is the way I buy things while using Mobile AR apps during traveling. | 3.664 | 1.778 | 0.816 | ||
| IB5 | When using Mobile AR apps while traveling, I often have the idea “buy now, think about it later”. | 3.754 | 1.749 | 0.839 | ||
| IB6 | When using Mobile AR apps while traveling, sometimes I feel like buying | 3.992 | 1.807 | 0.836 | ||
| IB7 | When using Mobile AR apps while traveling, I often buy things according to how I feel at the moment | 3.841 | 1.771 | 0.834 | ||
| IB8 | When I using Mobile AR apps while traveling, I carefully plan most of the products which I bought. | 4.219 | 1.783 | 0.733 | ||
| IB9 | When using Mobile AR apps while traveling, sometimes I am a bit reckless about what I buy. | 4.027 | 1.751 | 0.785 |