Table 4.
Hypothesis testing results.
| Hypothesis | β | t | p | Results |
|---|---|---|---|---|
| H1: Perceived Interactivity--> Perceived Ease of Use | 0.823 | 39.662 | 0.000 | Supported |
| H2a: Perceived Usefulness--> Perceived Enjoyment | 0.091 | 2.102 | 0.036 | Supported |
| H2b: Perceived Ease of Use--> Perceived Enjoyment | 0.268 | 4.276 | 0.000 | Supported |
| H2c: Perceived Interactivity--> Perceived Enjoyment | 0.537 | 8.484 | 0.000 | Supported |
| H3a: Perceived Usefulness--> Satisfaction | 0.146 | 2.763 | 0.006 | Supported |
| H3b: Perceived Ease of Use--> Satisfaction | 0.049 | 0.693 | 0.488 | Not supported |
| H3c: Perceived Interactivity--> Satisfaction | 0.216 | 2.814 | 0.005 | Supported |
| H4: Enjoyment--> Satisfaction | 0.445 | 6.671 | 0.000 | Supported |
| H5: Enjoyment--> Impulse Buying | 0.189 | 3.747 | 0.000 | Supported |
| H6: Satisfaction--> Impulse Buying | 0.569 | 11.483 | 0.000 | Supported |