Table 2.
Marketing characteristics stratified by rogue, unclassified, and legitimate pharmacies
| Characteristics | Rogue (N = 50) |
Unclassified (N = 11) |
Legitimate (N = 1) |
|||||
|---|---|---|---|---|---|---|---|---|
| Yes (%) | No (%) | Yes (%) | No (%) | NR (%) | Yes (%) | No (%) | NR (%) | |
| Claims price discount | 31 (62) | 19 (38) | 6 (55) | 5 (45) | 0 | 0 | 1 (100) | 0 |
| Bulk discounts | 34 (68) | 16 (32) | 7 (64) | 4 (36) | 0 | 0 | 1 (100) | 0 |
| Coupon or promotional code | 35 (70) | 15 (30) | 8 (73) | 3 (27) | 0 | 0 | 0 | 1 (100) |
| Accepts cryptocurrency | 37 (74) | 13 (26) | 8 (73) | 2 (18) | 1 (9) | 0 | 1 (100) | 0 |
| Adderall-specific ads | 15 (30) | 35 (70) | 4 (36) | 7 (64) | 0 | 0 | 1 (100) | 0 |
| Ads for other products on page selling Adderall | 43 (86) | 7 (14) | 8 (73) | 2 (18) | 1 (9) | 0 | 0 | 1 (100) |
| Phone number or WhatsApp contact information | 41 (82) | 9 (18) | 9 (82) | 2 (18) | 0 | 1 (100) | 0 | 0 |
| Offer to speak with associate | 49 (98) | 1 (2) | 11 (100) | 0 | 0 | 1 (100) | 0 | 0 |
| Registration claims | 15 (30) | 35 (70) | 5 (45) | 6 (55) | 0 | 1 (100) | 0 | 0 |
| Customer testimonies | 35 (70) | 15 (30) | 5 (45) | 6 (55) | 0 | 0 | 1 (100) | 0 |
| Privacy assurances | 37 (74) | 13 (26) | 8 (73) | 3 (27) | 0 | 1 (100) | 0 | 0 |
Abbreviation used: NR, not reported.