TABLE 1.
Common stimuli by brand, location quadrant, and size ratio.
| Stimulus | Area ratio | Area (cm2) | Area (cm2) | |||
| number | Stimulus name | Brand | Quadrant | EDUCA = 1 | EDUCA | DISET |
| 1 | Number of questions/topics | EDUCA | Q4 | 1: 1.3 | 30.0 | 38.5 |
| DISET | Q1 + Q4 | |||||
| 2 | Game topics | EDUCA | Q4 + Q7 | 1: 0.2 | 143.0 | 32.5 |
| Message | DISET | Q6 | ||||
| 3 | Trademark | EDUCA | Q6 | 1: 1.4 | 19.5 | 28.0 |
| DISET | Q3 | |||||
| 4 | Recommended age | EDUCA | Q3 | 1: 5.0 | 6.0 | 30.0 |
| DISET | Q9 | |||||
| 5 | Product family | EDUCA | Q1 + Q2 | 1: 2.3 | 71.8 | 162.0 |
| DISET | Q1 + Q4 + Q7 | |||||
| 6 | Product name | EDUCA | Q1 + Q2 + Q3 | 1: 0.7 | 98.0 | 63.8 |
| DISET | Q1 + Q2 + Q3 | |||||
| 7 | Game picture | EDUCA | Q5 + Q6 + Q8 + Q9 | 1: 1.7 | 408.0 | 689.9 |
| DISET | Q2 + Q3 + Q4 + Q5 + Q6 + Q7 + Q8 + Q9 |
Source: Prepared by the authors.