Table 3.
Perceptions associated with moist snuff smokeless tobacco product characteristics, a discrete choice experiment among adolescents in rural California, USA, 2019–2020 (N=508)
| Curiosity Coefficient (95% CI) | Danger Coefficient (95% CI) | Buzz Coefficient (95% CI) | Ease of use Coefficient (95% CI) | |
|---|---|---|---|---|
| Brand | ||||
| Copenhagen | Ref. | Ref. | Ref. | Ref. |
| Grizzly | 0.03 (-0.22, 0.28) | -0.28 (-0.45, -0.11) | -0.12 (-0.28, 0.04) | -0.30 (-0.47, -0.14) |
| Longhorn | -0.12 (-0.39, 0.14) | -0.21 (-0.37, -0.06) | -0.14 (-0.29, 0.02) | -0.19 (-0.35, -0.03) |
| Skoal | -0.16 (-0.41, 0.09) | -0.17 (-0.33, -0.01) | -0.20 (-0.36, -0.03) | -0.26 (-0.42, -0.10) |
| Flavor | ||||
| Tobacco | Ref. | Ref. | Ref. | Ref. |
| Wintergreen | 0.66 ( 0.34, 1.04) | -0.47 (-0.63, -0.31) | -0.18 (-0.35, 0.00) | 0.27 ( 0.08, 0.45) |
| Mint | 1.10 ( 0.77, 1.42) | -0.42 (-0.59, -0.24) | -0.12 (-0.29, 0.05) | 0.49 ( 0.31, 0.68) |
| Fruit | 1.18 ( 0.86, 1.51) | -0.61 (-0.78, -0.44) | -0.33 (-0.51, -0.15) | 0.47 ( 0.29, 0.65) |
| Cut | ||||
| Fine | Ref. | Ref. | Ref. | Ref. |
| Long | 0.05 (-0.19, 0.28) | 0.24 ( 0.07, 0.41) | 0.14 (-0.03, 0.30) | -0.31 (-0.49, -0.14) |
| Wide | -0.02 (-0.25, 0.20) | 0.25 ( 0.09, 0.42) | 0.18 ( 0.02, 0.34) | -0.48 (-0.67, -0.29) |
| Pouch | -0.01 (-0.25, 0.22) | 0.17 ( 0.00, 0.33) | 0.11 (-0.04, 0.27) | 0.04 (-0.13, 0.22) |
| Price (US$) | ||||
| 3 | Ref. | Ref. | Ref. | Ref. |
| 5 | 0.18 (-0.04, 0.40) | 0.08 (-0.07, 0.23) | 0.41 ( 0.25, 0.57) | -0.06 (-0.20, 0.08) |
| 8 | 0.35 ( 0.14, 0.55) | 0.42 ( 0.26, 0.59) | 0.71 ( 0.55, 0.87) | -0.23 (-0.40, -0.07) |
| Position | ||||
| Left | Ref. | Ref. | Ref. | Ref. |
| Right | -0.20 (-0.38, -0.02) | 0.04 (-0.06, 0.15) | 0.06 (-0.05, 0.17) | -0.04 (-0.15, 0.07) |
Table reports coefficients from conditional logistic regression models in a discrete choice experiment. Coefficients indicate how much the attribute level in question (e.g. flavor: fruit) increased or decreased the log-odds of a displayed moist snuff product being chosen relative to the reference level (e.g. flavor: tobacco), adjusted for all other displayed moist snuff attributes. For each displayed pair of moist snuff products, participants were asked about which they were more curious, and which was more dangerous, would give a greater buzz, and would be easier to use. Positive values indicate characteristics (relative to reference) that independently contributed to greater curiosity or perceived danger, buzz, and ease of use, respectively. CI: confidence interval. Ref.: reference.