Table 2.
Sociodemographic profile and general theme park experience of the sample (N=477).
| Variables | % or Mean |
|---|---|
| Age (years, mean) | 34.78 |
| Gender (%) | |
| Male | 58.9 |
| Female | 41.1 |
| Level of Education (%) | |
| High school degree | 13.2 |
| Vocational school/Associate's degree | 11.5 |
| College/University degree | 55.8 |
| Master's or PhD | 19.5 |
| Marital Status (%) | |
| Single | 35.2 |
| Married | 50.7 |
| Divorced/Separated | 4.2 |
| Living with a partner | 9.2 |
| Other | 0.6 |
| Having children under 18 in the household (Yes %) | 46.8 |
| # of children under 18 in the household (mean) | 2 |
| Family's annual income (%) | |
| Under US$15,000 | 2.5 |
| US$15,000–24,999 | 6.5 |
| US$25,000–34,999 | 9.6 |
| US$35,000–49,999 | 20.3 |
| US$50,000–74,999 | 30.2 |
| US$75,000–99,999 | 15.7 |
| US$100,000 or above | 15.1 |
| Race/Ethnicity (%) | |
| White/Caucasian | 68.8 |
| African American | 13.2 |
| Hispanic | 8.2 |
| Asian/Pacific Islander | 6.5 |
| Others | 3.4 |
| # of theme park visits in the past 6 months (mean) | 2 |
| # of different theme parks visited in the past 6 months (mean) | 1.8 |
| The perception of the picture displaying average level of crowd in a theme park (1= not enough visitors, 7=too many visitors) (mean) | 4.64 |