Table 3.
The last theme park visit characteristics of the sample (N=477).
| Variables | % or Mean |
| Last park visited (%) | |
| Disneyland at Disneyland Resort, Anaheim, California | 11.5 |
| Magic Kingdom at Walt Disney World Resort, Florida | 8.6 |
| Cedar Point, Sandusky, Ohio | 6.9 |
| Universal Studios Florida at Universal Orlando Resort, Orlando, Florida | 6.5 |
| Disney's Animal Kingdom at Walt Disney World Resort, Florida | 5.0 |
| Six Flags Great Adventure, Jackson, New Jersey | 4.4 |
| SeaWorld Orlando, Florida | 4.0 |
| Disney's Hollywood Studios at Walt Disney World Resort, Florida | 3.8 |
| Hershey Park, Hershey, Pennsylvania | 3.6 |
| Busch Gardens Williamsburg, Virginia | 3.6 |
| Disney California Adventure Park at Disneyland Resort, Anaheim, California | 3.4 |
| Epcot at Walt Disney World Resort, Florida | 3.1 |
| Universal Studios Hollywood, Universal City, California | 2.9 |
| Six Flags Magic Mountain, Valencia, California | 2.9 |
| Kings Island, Ohio | 2.7 |
| Islands of Adventure at Universal Orlando Resort, Orlando, Florida | 1.5 |
| Busch Gardens Tampa Bay, Florida | 1.5 |
| SeaWorld San Diego, California | 1.0 |
| Canada's Wonderland, Ontario, Canada | .8 |
| Knott's Berry Farm, Buena Park, California | .6 |
| Other | 21.6 |
| # of prior visits to this theme park (mean) | 1.9 |
| Type of visit (%) | |
| Day trip | 65.0 |
| Overnight stay | 35.0 |
| Season of the visit (%) | |
| Summer | 61.0 |
| Fall | 21.8 |
| Winter | 10.5 |
| Spring | 6.7 |
| # of adults in the party during the last visit (mean) | 3.4 |
| # of children under 18 in the party during the last visit (mean) | 2.0 |
| # of hours spent at the park | 12.0 |
| Crowd perception of the park (1= not enough visitors, 7=too many visitors) | 5.16 |