Table 4.
Descriptive statistics of the scales (N=477).
| Variables | Min. | Max. | Mean | Std. Dev. |
|---|---|---|---|---|
| Perceived Crowding at the theme park (1=Strongly Disagree, 7=Strongly Agree) | ||||
| The theme park seemed very crowded to me | 1 | 7 | 4.96 | 1.509 |
| The theme park was a little too busy | 1 | 7 | 4.87 | 1.601 |
| There were a lot of visitors in the theme park (deleted in EFA) | 1 | 7 | 5.30 | 1.390 |
| I could hardly move in the theme park | 1 | 7 | 4.04 | 1.847 |
| I felt cramped visiting this theme park | 1 | 7 | 4.26 | 1.776 |
| Perceived Popularity of the theme park (1=Strongly Disagree, 7=Strongly Agree) | ||||
| This park is very popular | 1 | 7 | 5.88 | 1.162 |
| This park is highly visited | 1 | 7 | 5.97 | 1.147 |
| This park attracts many visitors | 1 | 7 | 5.99 | 1.171 |
| Theme Park Product Experience (1=Terrible, 7=Excellent) | ||||
| Highway/road traffic to and from the theme park | 1 | 7 | 4.44 | 1.576 |
| Ease of parking | 1 | 7 | 4.72 | 1.562 |
| Walking areas to and from the park (deleted in EFA) | 1 | 7 | 5.06 | 1.348 |
| The ticket office at the theme park's gate (deleted in EFA) | 1 | 7 | 5.15 | 1.338 |
| Security screening | 1 | 7 | 5.21 | 1.346 |
| Ease of navigation through the entrance and exit gates | 1 | 7 | 5.19 | 1.399 |
| Main walkway throughout the park | 1 | 7 | 5.35 | 1.210 |
| Rides and activities (deleted in EFA) | 1 | 7 | 5.61 | 1.309 |
| Indoor entertainment and shows (deleted in EFA) | 1 | 7 | 5.09 | 1.445 |
| Outdoor entertainment and shows | 1 | 7 | 5.33 | 1.322 |
| Nighttime spectacle (Fireworks, Laser shows) | 1 | 7 | 5.09 | 1.524 |
| Access to management and staff members (deleted in EFA) | 1 | 7 | 4.95 | 1.415 |
| Access to power outlets to charge cell phones (deleted in EFA) | 1 | 7 | 4.32 | 1.619 |
| Access to information boards available at the park (deleted in EFA) | 1 | 7 | 5.18 | 1.276 |
| Food and beverage services | 1 | 7 | 5.31 | 1.379 |
| Seating areas to consume food and beverage | 1 | 7 | 5.10 | 1.412 |
| Indoor shopping facilities | 1 | 7 | 5.18 | 1.327 |
| Outdoor shopping facilities | 1 | 7 | 5.15 | 1.289 |
| Bathrooms/toilets (deleted in EFA) | 1 | 7 | 5.14 | 1.392 |
| Baby care facilities (deleted in EFA) | 1 | 7 | 4.65 | 1.338 |
| Security measures in the park (deleted in EFA) | 1 | 7 | 5.18 | 1.271 |
| Comfortable places to rest (deleted in EFA) | 1 | 7 | 5.06 | 1.416 |
| Souvenir shops located outside the park's gate (Deleted in PLS due to low factor loading) | 1 | 7 | 4.95 | 1.595 |
| General behavior of other visitors (deleted in EFA) | 1 | 7 | 5.22 | 1.253 |
| Satisfaction with the theme park visit (1=Strongly Disagree, 7=Strongly Agree) | ||||
| This theme park was beyond my expectations. (Deleted in PLS due to low factor loading) | 1 | 7 | 4.83 | 1.267 |
| The day that I visited this theme park was a really nice day. | 1 | 7 | 5.59 | 1.153 |
| I really like the trip to this theme park. | 1 | 7 | 5.61 | 1.210 |
| It was a wise choice to visit this theme park. | 1 | 7 | 5.60 | 1.234 |
| Word-of-Mouth intentions for the theme park (1=Strongly Disagree, 7=Strongly Agree) | ||||
| I will say positive things about this theme park to other people. | 1 | 7 | 5.61 | 1.309 |
| I will share with my friends and relatives my experience of this theme park. | 1 | 7 | 5.60 | 1.244 |
| I will recommend this theme park to others. | 1 | 7 | 5.60 | 1.297 |
| Willingness to pay price premiums for the theme park (1=Strongly Disagree, 7=Strongly Agree) | ||||
| I am willing to pay a higher price for this theme park than for other theme parks. | 1 | 7 | 4.44 | 1.684 |
| I am willing to pay premium to visit this theme park again. | 1 | 7 | 4.41 | 1.684 |
| I am willing to pay a lot more to be able to visit this theme park than other theme parks. | 1 | 7 | 4.34 | 1.756 |
| Intention to revisit the theme park (1=Strongly Disagree, 7=Strongly Agree) | ||||
| I will visit this theme park again. | 1 | 7 | 5.62 | 1.305 |
| I would like to visit this theme park frequently. | 1 | 7 | 5.05 | 1.419 |
| I will continue to visit this theme park in the future. | 1 | 7 | 5.57 | 1.260 |