Table 5.
Results of exploratory factor analysis (n=100).
| Items & Factors | Factor Loadings | % of Variance Explained | Cumulative % of Variance Explained | Factor Mean | Cronbach's Alpha | Kaiser-Meyer-Olkin (KMO) measure of sampling adequacy | Bartlett's test of sphericity |
|---|---|---|---|---|---|---|---|
| Perceived Crowding/Popularity | 71.244 | 4.18 | .91 | .721 | .000 | ||
| Crowding | 42.960 | ||||||
| I felt cramped visiting this theme park | .951 | ||||||
| I could hardly move in the theme park | .871 | ||||||
| The theme park was a little too busy | .806 | ||||||
| The theme park seemed very crowded to me | .708 | ||||||
| Perceived Popularity | 28.283 | 5.87 | .86 | ||||
| This park is very popular | .935 | ||||||
| This park is highly visited | .896 | ||||||
| This park attracts many visitors | .630 | ||||||
| Theme Park Experiences | 59.366 | .783 | .000 | ||||
| F1: Retail Experiences | 12.756 | 5.23 | .81 | ||||
| Indoor shopping facilities | .777 | ||||||
| Outdoor shopping facilities | .754 | ||||||
| Food and beverage services | .642 | ||||||
| Seating areas to consume food and beverage | .508 | ||||||
| F2: Internal Access | 30.985 | 5.21 | .87 | ||||
| Ease of navigation through the entrance and exit gates | .853 | ||||||
| Security screening | .756 | ||||||
| Main walkway throughout the park | .678 | ||||||
| F3: Outdoor Entertainment Experience | 9.824 | 5.27 | .70 | ||||
| Nighttime spectacle (Fireworks, Laser shows) | .717 | ||||||
| Outdoor entertainment and shows | .575 | ||||||
| Souvenir shops located outside the park's gate | .568 | ||||||
| F4: External Access | 5.800 | 4.74 | .68 | ||||
| Ease of parking | .989 | ||||||
| Highway/road traffic to and from the theme park | .495 | ||||||
| Satisfaction with the theme park visit | 59.290 | 5.44 | .85 | .811 | .000 | ||
| I really like the trip to this theme park. | .878 | ||||||
| It was a wise choice to visit this theme park. | .772 | ||||||
| This theme park was beyond my expectations. | .710 | ||||||
| The day that I visited this theme park was a really nice day. | .708 | ||||||
| Word-of-Mouth Intentions | 74.011 | 5.64 | .89 | .744 | .000 | ||
| I will say positive things about this theme park to other people. | .893 | ||||||
| I will recommend this theme park to others. | .885 | ||||||
| I will share with my friends and relatives my experience of this theme park. | .800 | ||||||
| Willingness to pay price premiums | 81.518 | 4.27 | .93 | .762 | .000 | ||
| I am willing to pay premium to visit this theme park again. | .925 | ||||||
| I am willing to pay a higher price for this theme park than for other theme parks. | .910 | ||||||
| I am willing to pay a lot more to be able to visit this theme park than other theme parks. | .872 | ||||||
| Intention to revisit | 70.311 | 5.42 | .86 | .674 | .000 | ||
| I will visit this theme park again. | .959 | ||||||
| I will continue to visit this theme park in the future. | .877 | ||||||
| I would like to visit this theme park frequently. | .649 | ||||||
| Extraction Method: Maximum Likelihood. Rotation Method: Varimax with Kaiser Normalization. |
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