Table 7.
Discriminant validity (intercorrelations) of constructs (n=377).
| External Access | Intention to Visit | Internal Access | Outdoor Entertainment Experiences | Perceived Crowding | Perceived Popularity | Retail Experiences | Satisfaction | Willingness to Pay Price Premiums | Word-of-Mouth | |
|---|---|---|---|---|---|---|---|---|---|---|
| External Access | 0.858 | |||||||||
| Intention to Revisit | 0.283 | 0.840 | ||||||||
| Internal Access | 0.397 | 0.469 | 0.810 | |||||||
| Outdoor Entertainment Experiences | 0.171 | 0.423 | 0.350 | 0.868 | ||||||
| Perceived Crowding | 0.033 | 0.059 | 0.020 | 0.279 | 0.883 | |||||
| Perceived Popularity | 0.031 | 0.382 | 0.310 | 0.416 | 0.469 | 0.912 | ||||
| Retail Experiences | 0.325 | 0.489 | 0.487 | 0.537 | 0.176 | 0.409 | 0.766 | |||
| Satisfaction | 0.230 | 0.692 | 0.531 | 0.463 | 0.068 | 0.449 | 0.550 | 0.845 | ||
| Willingness to Pay Price Premiums | 0.251 | 0.471 | 0.187 | 0.403 | 0.263 | 0.232 | 0.444 | 0.364 | 0.938 | |
| Word-of-Mouth | 0.222 | 0.695 | 0.563 | 0.465 | 0.029 | 0.439 | 0.530 | 0.779 | 0.376 | 0.886 |
Bolded figures are square root of average variance extracted (AVE).
Figures below the AVE line are the correlations between the constructs.