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. 2020 Sep 11;18:100468. doi: 10.1016/j.jdmm.2020.100468

Table 8.

Structural estimations (hypotheses testing) (n=377).

Original Sample (O) Sample Mean (M) Standard Deviation (STDEV) T Statistics (|O/STDEV|) P Values
Perceived Crowding - > Perceived Popularity 0.475 0.475 0.042 11.339 0.000
Perceived Crowding - > Retail Experiences −0.022 −0.020 0.059 0.374 0.709
Perceived Crowding - > Internal Access −0.160 −0.160 0.050 3.212 0.001
Perceived Crowding - > Outdoor Entertainment Experiences 0.106 0.107 0.056 1.906 0.057
Perceived Crowding - > External Access 0.023 0.025 0.063 0.363 0.716
Perceived Popularity - > Retail Experiences 0.419 0.421 0.050 8.422 0.000
Perceived Popularity - > Internal Access 0.386 0.388 0.058 6.630 0.000
Perceived Popularity - > Outdoor Entertainment Experiences 0.366 0.367 0.054 6.805 0.000
Perceived Popularity - > External Access 0.020 0.020 0.065 0.307 0.759
Retail Experiences - > Satisfaction 0.294 0.292 0.059 5.012 0.000
Internal Access - > Satisfaction 0.332 0.334 0.060 5.528 0.000
Outdoor Entertainment Experiences - > Satisfaction 0.194 0.193 0.057 3.387 0.001
External Access - > Satisfaction −0.031 −0.030 0.044 0.696 0.486
Satisfaction - > Word-of-Mouth 0.779 0.780 0.026 30.140 0.000
Satisfaction - > Willingness to Pay Price Premiums 0.364 0.364 0.048 7.598 0.000
Satisfaction - > Intention to Revisit 0.692 0.693 0.035 19.931 0.000