Table 8.
Structural estimations (hypotheses testing) (n=377).
Original Sample (O) | Sample Mean (M) | Standard Deviation (STDEV) | T Statistics (|O/STDEV|) | P Values | |
---|---|---|---|---|---|
Perceived Crowding - > Perceived Popularity | 0.475 | 0.475 | 0.042 | 11.339 | 0.000 |
Perceived Crowding - > Retail Experiences | −0.022 | −0.020 | 0.059 | 0.374 | 0.709 |
Perceived Crowding - > Internal Access | −0.160 | −0.160 | 0.050 | 3.212 | 0.001 |
Perceived Crowding - > Outdoor Entertainment Experiences | 0.106 | 0.107 | 0.056 | 1.906 | 0.057 |
Perceived Crowding - > External Access | 0.023 | 0.025 | 0.063 | 0.363 | 0.716 |
Perceived Popularity - > Retail Experiences | 0.419 | 0.421 | 0.050 | 8.422 | 0.000 |
Perceived Popularity - > Internal Access | 0.386 | 0.388 | 0.058 | 6.630 | 0.000 |
Perceived Popularity - > Outdoor Entertainment Experiences | 0.366 | 0.367 | 0.054 | 6.805 | 0.000 |
Perceived Popularity - > External Access | 0.020 | 0.020 | 0.065 | 0.307 | 0.759 |
Retail Experiences - > Satisfaction | 0.294 | 0.292 | 0.059 | 5.012 | 0.000 |
Internal Access - > Satisfaction | 0.332 | 0.334 | 0.060 | 5.528 | 0.000 |
Outdoor Entertainment Experiences - > Satisfaction | 0.194 | 0.193 | 0.057 | 3.387 | 0.001 |
External Access - > Satisfaction | −0.031 | −0.030 | 0.044 | 0.696 | 0.486 |
Satisfaction - > Word-of-Mouth | 0.779 | 0.780 | 0.026 | 30.140 | 0.000 |
Satisfaction - > Willingness to Pay Price Premiums | 0.364 | 0.364 | 0.048 | 7.598 | 0.000 |
Satisfaction - > Intention to Revisit | 0.692 | 0.693 | 0.035 | 19.931 | 0.000 |