Fig. 3.
Product appeal of e-cigarettes with nicotine and nicotine-free solutions, by flavor and smoking history (M ± SE).
*Extent of difference in appeal between nicotine and nicotine-free significantly differs between respective flavor and tobacco flavor within smoking history group (Pcorr < 0.05).
Appeal = Average of “liking,” “willingness-to-use-again” and “disliking” (reverse-scored) (range 0–100).
Pcorr = P-value corrected for multiple tests to control study-wise false discovery rate of .05.