Table 15.
Content Top Post related to specific hashtags – Opinion Leaders (OL) x Third party (TP)
| Dimensions | Origin | Nutritionist challenges | Health Lifestylers challenges | POLs challenges | Total - N | Total - % |
|---|---|---|---|---|---|---|
| Eating | OL | 3 | 0 | 0 | 3 | 1,42% |
| TP | 14 | 25 | 13 | 52 | 24,64% | |
| Challenge report | OL | 1 | 0 | 0 | 1 | 0,47% |
| TP | 0 | 9 | 5 | 14 | 6,63% | |
| Challenge (enrolment and functioning) | OL | 9 | 9 | 10 | 28 | 13,27% |
| TP | 0 | 0 | 4 | 4 | 1,89% | |
| Before and after | OL | 0 | 3 | 0 | 3 | 1,42% |
| TP | 4 | 7 | 9 | 20 | 9,47% | |
| Recipes | OL | 9 | 0 | 0 | 9 | 4,26% |
| TP | 7 | 4 | 10 | 21 | 9,95% | |
| Exercises | OL | 0 | 0 | 2 | 2 | 0,94% |
| TP | 2 | 4 | 5 | 11 | 5,21% | |
| Humour and Dynamics | OL | 0 | 0 | 2 | 2 | 0,94% |
| TP | 0 | 1 | 2 | 3 | 1,42% | |
| Weight loss experience | OL | 0 | 0 | 0 | 0 | 0 |
| TP | 0 | 2 | 3 | 5 | 2,36 | |
| Other weight loss challenges | TP | 0 | 0 | 5 | 5 | 2,36% |
| Psychological-cognitive message | TP | 0 | 2 | 5 | 7 | 3,31% |
| Weight | TP | 0 | 0 | 2 | 2 | 0,94% |
| Water intake | TP | 0 | 1 | 2 | 3 | 1,42 |
| Adverts | TP | 2 | 1 | 2 | 5 | 2,36% |
| Other challenges | TP | 0 | 0 | 3 | 3 | 1,42% |
| Obesophobia | TP | 0 | 1 | 0 | 1 | 0,47% |
| Model | OL | 1 | 1 | 1 | 3 | 1,42% |
| Travel | OL | 0 | 4 | 0 | 4 | 1,89% |
| Total | 52 | 74 | 85 | 211 | 100% | |