Table 7.
Dimensions of content Top Post analysis grid
| Dimensions | Meaning |
|---|---|
| Eating | The following types of posts were considered: photo of a meal, information on a specific food diet, information on macro or micro nutrients, eating tips. |
| Challenge report | Content related to the challenge experience |
| Challenge (enrolment and functioning) | Challenge enrolment and functioning, like for example content on printed material, events, launch, results, meetings with challenge followers, etc. |
| Before and After | Photo-montage of a before and after challenge photo |
| Recipes | Food recipes |
| Exercises | Suggested exercise list, exercise demonstration, exercise execution and their reports. |
| Other weight loss challenges | Content from weight loss challenges from other profiles |
| Humour and Dynamics | Humorous content and/or dynamics referring to challenges |
| Psychological-cognitive message | Content related to motivation, self-control, habits, balance, and faith, among others. |
| Weight loss experience | General tips for the process |
| Model | Opinion Leaders present themselves as a model to be followed, showing photos of their current body. |
| Weight | Presenting an image showing their measured weight |
| Water intake | Content that tries to promote water intake |
| Adverts | Contents that seek to promote and sell third party goods or services |
| Other challenges | Content of challenges that are not weight loss related |
| Challenge partners | Opinion Leaders present their challenge partners |
| Travel | Opinion Leaders are seen to be travelling |
| Diseases related to obesity | Opinion Leaders present content about diseases that can be related to obesity |
| Obesophobia | Content related to obesity prejudice |