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Sample, Challenger profile, Challenges and Followers
| Nutritionists | Health Lifestylers | POLs | Total | |
|---|---|---|---|---|
| Initial sample | 50 | 50 | 50 | 150 |
| Challenger Profile (n - %) | 4 – 8% | 8 – 16% | 16 – 32% | 28 |
| Challenges | 5 | 19 | 39 | 63 |
| Number of followers (thousand) | 253.000 to 89.000 | 530.000 to 100.000 | 579.000 to 42.300 | 6.326.800 |
| Average of followers (by Opinion Leader) | 166.750 | 260.375 | 223.550 | 225.957 |
