Table 1.
Item | Gender | HD/SD | D | N | S/A | HS/SA | P | |
---|---|---|---|---|---|---|---|---|
1 | How do you rate your own smile? | Male | 5% | 19% | 27% | 36% | 13% | 0.001* |
Female | 6% | 10% | 24% | 40% | 20% | |||
2 | Do social media advertisements affect your attention? | Male | 21% | 22% | 31% | 21% | 5% | 0.001* |
Female | 16% | 16% | 31% | 29% | 9% | |||
3 | Do you notice celebrity's smile on social media? | Male | 10% | 9% | 19% | 37% | 27% | 0.001* |
Female | 3% | 4% | 12% | 43% | 35% | |||
4 | Have you visited a dentist solely after getting inspired by celebrity's smile? | Male | 51% | 25% | 10% | 10% | 4% | 0.426 |
Female | 45% | 27% | 10% | 13% | 5% | |||
5 | Are you familiar with the term “Hollywood smile”? | Male | 6% | 8% | 14% | 36% | 36% | 0.003* |
Female | 2% | 4% | 14% | 41% | 39% | |||
6 | Were you exposed to “Hollywood Smile” through social media | Male | 13% | 12% | 20% | 35% | 20% | 0.247 |
Female | 16% | 11% | 17% | 31% | 25% | |||
7 | Have you ever ordered esthetic dental products online after watching an advertisement on social media? | Male | 61% | 22% | 7% | 9% | 1% | 0.003* |
Female | 52% | 22% | 8% | 15% | 4% | |||
8 | Do influencers on social media who have Hollywood smile affect your self confidence? | Male | 43% | 19% | 18% | 16% | 4% | 0.034* |
Female | 38% | 22% | 14% | 18% | 8% | |||
9 | Do you find this smile attractive? [Figure 1] | Male | 25% | 22% | 28% | 16% | 8% | 0.001* |
Female | 36% | 30% | 16% | 13% | 5% | |||
10 | Do you find this smile attractive? [Figure 2] | Male | 6% | 5% | 16% | 27% | 37% | 0.080 |
Female | 4% | 5% | 11% | 38% | 43% | |||
11 | Pictures before and after results of bleaching (teeth whitening), do you think it requires Hollywood smile? [Figure 3] | Male | 46% | 22% | 14% | 13% | 4% | 0.070 |
Female | 50% | 24% | 8% | 13% | 4% |
*HD=Highly Dissatisfied, SD=Strongly Disagree, D=Dissatisfied /Disagree, N=Neutral, S=Satisfied, A=Agree, HS=Highly Satisfied, SA=Strongly Agree. *P<0.05; significant