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Segmentation Analysis: Cluster Analysis Results.
| # of Obs | Amazon home delivery | Amazon pick-up | Walmart In-store shopping | Walmart home delivery | Walmart pick-up | |
|---|---|---|---|---|---|---|
| Cluster 1 (Amazon shoppers) | 68 | 72% | 10% | 0% | 4% | 6% |
| Cluster 2 (Brand-agnostic omnichannel shoppers) | 152 | 95% | 64% | 99% | 98% | 99% |
| Cluster 3 (Original format shoppers) | 304 | 68% | 2% | 100% | 14% | 10% |
