Figure 3.

Model of complex contagion. (A) Network topology and peers influence in the Bass ABM. A sample individual j has two infected neighbors $n_j^I$ who have already adopted the innovation and three susceptible neighbors who have not adopted yet $n_j^S$. (B) The distribution of adoption thresholds. Fraction of infected neighbors at time of adoption illustrate that most individuals adopt when half of their neighbors have already adopted. This fraction is smaller for high degree ($\text{k}>30$) individuals. (C) ABM adoption curves assuming linear ($h=0.0,l=0.0$ in blue) and non-linear ($h=0.2,l=0.2$ in orange) functions of infected neighbor ratio predict slower adoption than Bass DE.