Table 3.
Logistic Regression Results by Specific PR Position.
| Variable | B | SE | Wald X2 | p | OR | 95 % CI |
|---|---|---|---|---|---|---|
| Leadership skills | ||||||
| PR Assistant | −.584 | .248 | 5.567 | .018 | .558 | .343, .906 |
| Strategic thinking | ||||||
| PR Assistant | −1.137 | .328 | 11.999 | .001 | .321 | .168, .610 |
| Creative thinking | ||||||
| PR Assistant | -.872 | .386 | 5.098 | .024 | .418 | .196, .891 |
| Administrative software | ||||||
| PR Account Executive | −.792 | .303 | 6.833 | .009 | .453 | .250, .820 |
| Communications Specialist | .472 | .224 | 4.457 | .035 | 1.603 | 1.034, 2.484 |
| Graphic Design Skills | ||||||
| PR Account Executive | −1.536 | .517 | 8.829 | .003 | .215 | .078, .593 |
| Communications Specialist | .924 | .265 | 12.129 | <.001 | 2.519 | 1.498, 4.237 |
| Education | ||||||
| PR Specialist | .880 | .261 | 11.406 | .001 | 2.441 | 1.447, 4.017 |
| Communications Specialist | 1.594 | .241 | 43.851 | <.001 | 4.921 | 3.071, 7.887 |
| Media Relations | ||||||
| PR Account Executive | .588 | .281 | 4.379 | .036 | 1.800 | 1.038, 3.121 |
| Communications Specialist | −1.529 | .270 | 32.088 | <.001 | .217 | .128, .368 |
| PR Assistant | −1.584 | .299 | 28.021 | <.001 | .205 | .114, .369 |
| PR Assistant Account Executive | −1.512 | .475 | 10.121 | .001 | .220 | .087, .560 |
| Presentation Skills | ||||||
| PR Specialist | .954 | .408 | 5.477 | .019 | 2.597 | 1.168, 5.774 |
| Social/Digital Media | ||||||
| Communications Specialist | .473 | .240 | 3.890 | .049 | 1.604 | 1.003, 2.566 |
| PR Assistant Account Executive | −.854 | .436 | 3.842 | .050 | .426 | .181, 1.000 |
| Technology Skills | ||||||
| PR Assistant | −.890 | .428 | 4.333 | .037 | .411 | .178, .949 |