Table 1.

The concept of variables constructs.

Variables	Construct	Source
Outcome construct
Consumer Satisfaction (CS)	Describe the satisfaction of consumers in buying online products	Bryant (1995); Hokanson (1995); Anderson and Fornell (2000); Liu et al. (2013); Rita et al. (2019), and so on.
Implementation construct
Online Shopping Experience (OSE)	Describe consumers' prior experience in buying online products	Bryant (1995); Hokanson (1995); Anderson and Fornell (2000); Liu et al. (2013), Rita et al. (2019), and so on.
External Incentives (EI)	Describe incentives from the online businesses for consumers
Customer Service (CS)	Describe the quality of online business services
Security/Privacy (SP)	Describe the security and privacy of consumers when buying online products
Personal Characteristics (PC)	Describe the demographics of the consumers and their frequency of internet use